Tag: law firms

  While brand identity was once considered a viable marketing technique solely for product-based businesses, it has rapidly evolved to include service firms as well. And while many law firms were initially reluctant to jump on the bandwagon, today, branding has become a central concept of most managing partners’ marketing strategies. Here are four guidelines for developing a successful branding strategy that will best highlight the salient characteristics of your firm. 1. Communicate a Common Culture It is important for… Read more ›