Tag: marketing

In the digital age, the term “artificial intelligence” (AI) has transcended science fiction to become a driving force behind technological advancements. As AI rapidly reshapes society, its potential for investors has become increasingly evident. This blog post delves into the realm of investing in AI, exploring the reasons behind its exponential growth, potential risks, and strategies for maximizing returns. The AI Revolution: Unprecedented Growth and Innovation Artificial intelligence, in simple terms, refers to the simulation of human intelligence processes by… Read more ›

Revenue generated by 501(c)(3) organizations is generally exempt from federal income tax. But in some cases, your not-for-profit may incur unrelated business income tax (UBIT) on revenue. The good news is your annual tax return may offer some relief in the form of deductions. The list isn’t as long as the “ordinary and necessary business expenses” for-profit entities can deduct, but here are six common nonprofit deductions to know about: 1. Wages. Just as for-profit businesses, your nonprofit can deduct… Read more ›

  While brand identity was once considered a viable marketing technique solely for product-based businesses, it has rapidly evolved to include service firms as well. And while many law firms were initially reluctant to jump on the bandwagon, today, branding has become a central concept of most managing partners’ marketing strategies. Here are four guidelines for developing a successful branding strategy that will best highlight the salient characteristics of your firm. 1. Communicate a Common Culture It is important for… Read more ›