Tag: goals

Click here to learn more about our tax, accounting and advisory services for attorneys and law firms. While brand identity was once considered a viable marketing technique solely for product-based businesses, it has rapidly evolved to include service firms as well. And while many law firms were initially reluctant to jump on the bandwagon, today, branding has become a central concept of most managing partners’ marketing strategies. Here are four guidelines for developing a successful branding strategy that will best highlight… Read more ›