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Joe Kovacs, APR

Director of Marketing and Business Development

Mr. Kovacs is Director of Marketing and Business Development at CBM-Councilor, Buchanan & Mitchell P.C. He has extensive experience in the accounting marketing profession, having served for 10 years at another mid-sized firm before joining CBM in January 2017.

Joe directs marketing and business development initiatives to advance CBM’s growth potential among select audiences including co-management of the firm’s niche marketing initiatives with team leaders, strategic market planning to accelerate firm-wide visibility through print and digital marketing initiatives, branding and public relations. He collaborates with team members in support of their business development pursuits.

Joe has 20 years of marketing, public relations and professional communications experience. In addition his experience in the accounting marketing profession, he has served as director of communications for an international non-governmental organization, managed public relations and community outreach strategies for an engineering consulting firm and a Colorado school district, and served in marketing and press relations roles for two nonprofits in Washington, DC.

Professional Qualifications and Education

  • Inbound Sales, Hubspot
  • Social Media Certification, Hootsuite
  • Accreditation in Public Relations, Public Relations Society of America
  • Master of Arts (English), Fordham University
  • Bachelor of Arts (English), State University of New York, Binghamton

Professional Associations and Activities

  • Association for Accounting Marketing, Strategic Communications Committee
  • Association for Accounting Marketing, Past Vice President, Executive Committee
  • Public Relations Society of America